How we tested this category
Nine tasks on paid accounts. The full protocol runs alongside the writing tools set, adapted for this category.
Output quality covers the specificity of recommendations on three live pages, whether the tool identifies problems we already know exist on a control page, and whether its content briefs survive contact with a real writer. Reliability re-audits the same URL three times and compares. Control tests whether you can weight the tool towards your own priorities or only take its defaults. Value measures cost per audited page at realistic volume. Workflow covers exports and integrations. Support is one real question, timed.
We plant a known problem on a control page in every run. A tool that misses it loses more than a tool that finds nothing, because a confident clean bill of health is worse than silence.
Which one is yours
Once scores are live this names a pick per case.
- You run one site properly. Depth per page beats breadth of features.
- You run client sites. Reporting, exports and seat pricing decide it, not audit quality.
- You want AI search visibility specifically. Read the tool's own claims sceptically. This is the newest and least proven part of the category.